Houston, TX - Bentley Custom Homes, a premier luxury homebuilder serving the Houston area, has launched a newly redesigned website that strengthens its digital presence while honoring its decades-long reputation for craftsmanship, integrity, and personal service. The project was completed by GlobalSpex, a Houston-based digital marketing and web development agency specializing in strategy-driven website design.
Founded in 1994 by Menny Rosenbaum and later joined by Philip Robbins in 2011, Bentley Custom Homes has earned more than 82 awards for excellence in home design, construction, and interior craftsmanship. Historically, the company relied on word-of-mouth referrals, long-standing client relationships, and neighborhood visibility. As buyer expectations evolved and competition increased, Bentley sought a digital platform that could effectively communicate its value to both established clients and a younger, design-focused audience.
Meeting the Expectations of a Changing Luxury Market
In many of the communities Bentley serves, traditional signage and advertising options are limited. At the same time, modern luxury buyers increasingly expect a polished online experience that reflects the quality and attention to detail of the builder’s work. Bentley required a website that could clearly convey its legacy, highlight its award-winning portfolio, and function as a high-impact marketing and lead-generation tool.
Strategic Website Redesign and Digital Foundation
GlobalSpex delivered a comprehensive digital redesign rooted in brand positioning, storytelling, and technical performance. The process began with a discovery phase to clarify Bentley’s identity, target audience, and business goals. Existing branding elements were refined into a cohesive, modern aesthetic that emphasizes trust, craftsmanship, and personal attention throughout the custom homebuilding process.
The redesigned WordPress website features a mobile-first layout with intuitive navigation and structured content across 16 pages, including six dedicated service-area subpages for key Houston markets. The site includes curated photo galleries showcasing more than 100 completed projects, contact and qualification forms to support lead generation, and integrated blog functionality to support long-term content and SEO initiatives.
Technical enhancements include SSL security, caching, schema markup, mobile optimization, and streamlined page organization. On-page SEO was implemented using optimized metadata, headings, image alt text, and local business schema. Analytics and search tools were configured to support performance tracking and ongoing digital growth.
Strengthening Visibility, Trust, and Long-Term Growth
The new website positions Bentley Custom Homes as a premier luxury builder for both long-time clients and the next generation of affluent homeowners. Professional imagery, organized portfolio content, and refined storytelling reinforce credibility, while clearly highlighting the hands-on involvement of Menny Rosenbaum and Philip Robbins throughout every phase of design and construction.
Improved search visibility, intuitive navigation, and a scalable content framework support Bentley’s presence in a competitive Houston luxury home market. The platform functions as a long-term marketing asset, engaging prospective clients at every stage of the homebuilding journey and supporting sustainable business growth.
About GlobalSpex Internet Marketing
GlobalSpex is a Houston-based digital marketing and web development agency specializing in custom website design, local SEO, and strategic digital foundations for service-based businesses. By combining technical expertise with brand storytelling and conversion-focused design, GlobalSpex helps established companies modernize their online presence while preserving their core identity.
Media Contact
Name
GlobalSpex Internet Marketing
Contact name
Christina Hawkins
Contact phone
(281) 201-4527
Contact address
19901 Southwest Freeway
City
Sugar Land
State
Texas
Zip
77479
Country
United States
Url
https://globalspex.com/