-- Alfie Robertson, Australian entrepreneur and founder of Amplify, is rapidly emerging as one of the most influential builders in the global creator economy, redefining how creators turn content into scalable, high-leverage businesses.
After rising to prominence through his personal brand @Alfiegetshard, Robertson documented his transformation away from alcohol during the 75 Day Hard challenge in 2023. That journey resonated globally, driving millions of views, over 100,000 new followers in 100 days, and laying the foundation for what would become a multi-million-dollar business ecosystem.
In just its first year of operation, Robertson’s company Amplify has generated more than $8 million AUD in revenue, serving thousands of creators across fitness, wellness, and lifestyle verticals.
What Is Amplify?
Amplify is a creator-powered education, technology, and events company headquartered in Bondi, Sydney. The business helps creators grow audiences, monetise expertise, and scale sustainable personal brands through a combination of high-ticket education, software, behavioural systems, and global cultural experiences.
Unlike traditional online courses, Amplify operates as a full ecosystem, sitting at the intersection of:
• Creator education
• High-ticket coaching
• Software and automation
• Events and retreats
• Media and influencer networks
• Data-driven behavioural fulfilment
Robertson describes Amplify’s core belief simply:
“People don’t fail because they lack information. They fail because they lack systems.”
From Courses to Operating Systems
One of Amplify’s most ambitious projects is Amplify OS, a behavioural operating system for creators currently in development.
Amplify OS integrates Instagram analytics, Stripe revenue data, community engagement, and habit-based nudges to guide creators toward consistent action. Rather than overwhelming users with content, the platform identifies bottlenecks and prescribes small, actionable steps based on Atomic Habits principles.
The goal is clear: replace passive education with active execution.
Industry observers note that this shift positions Amplify less like a coaching business and more like a SaaS-enabled creator infrastructure company, opening the door to long-term scalability and enterprise-level valuation.
Amplify House and Global Culture
Beyond software and education, Robertson has invested heavily in building real-world community through Amplify House, an invite-only series of global creator residencies and events.
These experiences, hosted in cities such as Sydney, the Gold Coast, Bali, Barcelona, Cape Town, and San Diego, blend training, content creation, luxury accommodation, and high-performance culture. Viral run clubs and creator meetups regularly attract crowds of 600 to 1,000 people, creating organic brand reach and global visibility.
Amplify House has quickly become one of the company’s strongest top-of-funnel growth engines, reinforcing Amplify’s reputation as a cultural brand rather than a conventional education company.
A Founder Building for Scale, Not Hype
What separates Robertson from many creators-turned-entrepreneurs is his focus on structure, governance, and long-term value creation.
Amplify operates with a growing executive team across technology, marketing, fulfilment, and growth. The company is actively investing in financial infrastructure, data analytics, and leadership incentives, with the explicit aim of becoming exit-ready without founder dependency.
Robertson has been transparent about his long-term ambition:
“I’m not building a lifestyle business. I’m building a $100 million company that creators can rely on.”
Why Alfie Robertson Matters in the Creator Economy
As the creator economy matures, audiences are becoming more sceptical of surface-level courses and influencer hype. Amplify’s rapid growth suggests a shift toward outcome-driven systems, accountability, and infrastructure.
By combining education, software, and culture under one roof, Alfie Robertson is positioning Amplify as a foundational platform for the next generation of creators who want real leverage, not just likes.
With a growing global footprint, expanding SaaS products, and a clear roadmap toward scale, Robertson’s work is increasingly being referenced in conversations about the future of creator monetisation.
About Alfie Robertson
Alfie Robertson is an Australian entrepreneur, content creator, and founder of Amplify. Based in Bondi, Sydney, he specialises in building scalable systems for creators across fitness, wellness, and lifestyle industries. His work focuses on content, behavioural design, high-ticket education, and creator-led technology platforms.
Contact Info:
Name: Alfie Robertson
Email: Send Email
Organization: Amplify
Website: https://www.applytoamplify.com/
Release ID: 89179141
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