Leading financial marketing agency expands its services after working with several leading brands in the financial services industry.
-- Better has expanded its specialist financial services marketing capability following strong client demand and a series of high-profile appointments across the sector.
Over the past 12 months, the independent agency has been appointed by leading financial services brands, including Alphinity Investment Management, Fidante and Challenger, reflecting a broader shift by sophisticated organisations toward specialist, senior-led agency models. The expansion responds to increasing complexity and competition within financial services marketing, where brands face growing pressure to deliver measurable outcomes across fragmented channels, highly regulated environments and trust-based audiences.
“What we’re seeing is a clear move away from agency size as the primary decision factor, and toward partners who understand the category deeply and can integrate strategy, creative and media in a way that actually performs,” said Haissam Aoun, Director at Better.
Aoun said many brands are reassessing large, global agency models in favour of specialist teams that offer direct access to senior talent and tighter integration across disciplines. “Clients want experienced people on their business, not layers of account management,” he said. “They want clarity, speed and accountability. That’s been a consistent driver behind the recent growth in our financial services work.”
The agency’s expanded financial services capability builds on its experience across investment management, funds, lending and advisory sectors, and reflects increasing demand for specialist expertise as competition within the sector intensifies.
About Better
Better is an independent, full-service marketing agency specialising in financial services. The agency brings together strategy, creative, media and digital to help complex brands deliver clearer, more effective marketing. Based in Australia, Better works with local and global financial services organisations seeking smarter, more accountable growth. For more information, visit the website here: https://wearebetter.com.au/.
Contact Info:
Name: Haissam Aoun
Email: Send Email
Organization: Better
Address: Level 3, 223 Liverpool Street, Darlinghurst, NSW 2010 Australia
Phone: +61293311130
Website: https://wearebetter.com.au/
Release ID: 89182697
In the event of detecting errors, concerns, or irregularities in the content shared in this press release that require attention or if there is a need for a press release takedown, we kindly request that you inform us promptly by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will promptly address your feedback within 8 hours and take necessary actions to resolve any identified issues diligently or guide you through the removal process. Providing accurate and dependable information is our utmost priority.