Articles from Assembly

Liz Rutgersson appointed Chief Executive Officer of Assembly and Connie Chan elevated to CEO of Assembly APACNew leadership team to drive next phase of growth for the global media agency

Assembly, the first AI-powered platform purpose-built for professional service firms, today announced its rebrand from Copilot to Assembly and its beta launch of Assembly Assistant, the go-to internal AI colleague supporting professional service firms to streamline client work and administrative tasks. The new name reflects the company’s mission to help professional service firms stand out with an all-in-one client management platform that delivers remarkable client experiences. Assembly Assistant extends this mission, giving businesses an AI agent for back-office tasks so they can focus on delivering high-touch, human-centered client experiences. The shift in branding addresses the challenges with discoverability under the previous name, giving Assembly a stronger, distinctive brand identity and recognition in the SaaS market.