Articles from Bazaarvoice, Inc.

New data reveals nearly one in four consumer product review writers use AI tools, but the vast majority are using them only to refine grammar and tone

Bazaarvoice clients can now syndicate photos and videos from Instagram users, Bazaarvoice Influenster Sampling Campaigns, and their brand-owned content to Lowe’s

Brands and retailers can utilize authentic ratings and reviews to surface their products in AI-generated recommendations

Shoppers are beating inflation with early purchases, budget brands, and creator guidance—while expecting seamless omnichannel experiences and authentic content

At launch, over 100 million product detail pages are eligible to display the Intelligent Trust Mark, helping brands and retailers strengthen the credibility of their user-generated content

Whether they’re webrooming or showrooming, 86% of shoppers engage with creator content before buying

Source, amplify, convert, and optimize shopper, creator and community-generated content and manage campaigns, all from one place.

AUSTIN, Texas, Sept. 09, 2024 (GLOBE NEWSWIRE) -- Bazaarvoice, the global leader in full-funnel authentic user-generated content (UGC) and social commerce solutions, has worked with BBC StoryWorks Commercial Productions in their groundbreaking mini-series titled "Purchasing Powers.", presented by Consumers International. This innovative series dives into the shifting landscape of consumer behavior and the evolving dynamics between consumers, brands, and industries. Through documentary-style films and immersive content, the series showcases organizations and initiatives that are at the forefront of empowering, protecting, and championing consumers around the world. 

37% of consumers surveyed will start holiday shopping by September; 23% begin in August

Content Coach, Photo Captions for Instagram™, and Creator Discovery are the new platform capabilities powered by Bazaarvoice HarmonyAI™

Insights from the report highlight the key role of a full funnel strategy to capture consumer loyalty amidst the ebbs and flows of economic realities

Half (49%) also think government bodies should be solving issues of fraudulent content online, and over a third (36%) think the same of third-party experts

Adding Granify’s solution further enhances Bazaarvoice’s full-funnel e-commerce suite to enable brands and retailers to drive discovery, increase conversion, and basket size

Social media has become integral to consumers’ shopping research, 73% aged 18-24 have purchased on social media last year

Over half (53%) of consumers say they trust generative AI to at least some extent

Creating a single “content supply chain" solution, delivering measurable ROI from awareness to conversion

A quarter (24%) of consumers start their holiday shopping in August or earlier

AUSTIN, Texas, July 25, 2023 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc., today announced that it has named Chris Nuttall as EVP of Corporate Development. Nuttall has extensive experience in digital growth strategy, technology M&A, strategic partnerships, and investments across retail, e-commerce, and other industries. A global corporate development veteran, Nuttall has led and executed over five billion dollars in acquisition transaction volume over the last few years.

AUSTIN, Texas, April 04, 2023 (GLOBE NEWSWIRE) -- Bazaarvoice, the leading provider of product reviews and user-generated (UGC) solutions and Acosta Group, an industry-leading collective of retail, marketing, and foodservice agencies, have partnered to drive revenue growth for brands by aligning their social commerce and technology solutions.

52% are considering moving their budget away from paid advertising efforts to owned and earned content creation, while 30% are already doing so

Tools will enable social media managers to track and optimize top performing posts to drive more sales/revenue through social channels

The prominent achievement provides assurance to clients and consumers of Bazaarvoice’s commitment to the protection of their data

Over a quarter want a fine of over 20% of the business’ total revenue

Two thirds of shoppers prefer omnichannel shopping

99% also said they regularly shop online, 97% have purchased through social media