Articles from Conviva

Conviva, the intelligence layer across consumer agents, websites, and apps, today released its 2026 State of Digital Experience Report. It finds that the traditional purchase funnel — the foundational model behind most product analytics tools — accurately describes the journey of fewer than one in three digital consumers. The report, based on an analysis of 63 million sessions and 563,000 completed transactions spanning e-commerce and travel booking, finds that 67% of consumers follow non-linear paths to purchase.

Conviva, the platform that connects experience and engagement patterns to outcomes across digital products and AI agents, today announced major innovations to its Digital Product Insights offering that reimagines how product, marketing, and AI teams see and improve experiences and outcomes in the Agentic era. The release introduces the industry’s first solution for natively measuring and analyzing consumer interactions and conversations spanning apps, websites, and AI agents, delivered through four new capabilities.

Conviva, the intelligence platform delivering outcome-based performance analytics for digital businesses, has been named a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Monitoring.

Conviva, the leader in real-time performance analytics, today announced the results of its global research, the 2025 State of Digital Experience Report. In today’s attention economy, delivering exceptional digital experiences has become a make-or-break-differentiator across industries. However, the report reveals rising dissatisfaction as consumers grow increasingly impatient with poor online experiences. A staggering 91% of consumers encountered frustrating digital service issues in the past year. Businesses risk backlash, lost revenue, and damaged reputations if they fail to address these problems. Poor digital experiences have immediate and tangible impacts on revenue—55% of consumers abandon their purchase, 50% switch to another company, and 39% cancel their subscription.

Conviva, the leader in real-time performance analytics, proudly announces that it has received the 2025 Google Cloud Business Applications Partner of the Year Award for Media & Entertainment. This recognition highlights Conviva’s innovation and impact within the Google Cloud ecosystem, enabling digital services and video streaming providers worldwide to deliver seamless, high-quality experiences to their customers that maximize subscriptions, conversions, and revenue.

Conviva, the global streaming analytics platform, released today the results of its quarterly State of Streaming Report, which shows continued growth in the global streaming market, including gains of (14%) in the second quarter of 2022 as compared to Q2 2021. Asia and Latin America saw the most growth — 90% and 70%, respectively — while North America, the most mature streaming market in the world, also grew 5% year over year.

Conviva, the leading global streaming analytics platform, has been recognized by the Association for Computing Machinery’s Special Interest Group on Data Communications (ACM SIGCOMM) with two prestigious innovation awards: the ACM SIGCOMM Test of Time Award and the SIGCOMM Networking Systems Award. Both awards honor the vision and impact of Conviva’s commitment to data and analytics technology innovation that began with the founding team of Hui Zhang, Aditya Ganjam, Jibin Zhan (Conviva) and Ion Stoica (Conviva, Databricks) defining standards that pushed the industry forward. This team’s work has continued to be foundational to enabling and continuously improving the quality and overall end-user experience that is industry standard in streaming media today. This same core technology has also proven applicable to virtually any industry where technology and business leaders have a business imperative to make the vast amount of their data available to their organizations in real time, and actionable across every aspect of their operations.

According to a new report from Conviva, the continuous measurement analytics platform for streaming media, European Football fans’ obsession with their favorite teams overwhelmingly extended to social media during the ’21-’22 season. For its 2022 European Football Social Report, Conviva analyzed and ranked the social media performance for the top 130 teams across Europe’s six biggest football leagues to understand who is dominating engagement and what strategies are winning on social.

Global streaming grew 10% globally, including continued growth in mature markets like North America (5%) and Europe (9%), during the first quarter of 2022 as compared to Q1 2021, according to the latest State of Streaming report from Conviva, the continuous measurement analytics platform for streaming media.

Conviva (Headquartered at Foster City, California, USA; Japan Office: Chiyoda-ku, Tokyo; hereinafter referred to as Conviva or the Company), which provides continuous measurement analytics through real-time, server side sessionization of video streaming data, today announced the opening of the Japan office, which will serve as a base for sales and customer support in the rapidly-growing Japanese market. The Company also released a current State of Streaming Report for Japan highlighting key streaming trends in the market.

Conviva, the Continuous Measurement Analytics platform for streaming media, today announces it will unveil a streaming audience measurement standard to be released for general availability at CES 2023. This expansion is in partnership with premium streaming providers using Conviva’s real-time cloud sessionization technology. The new standard provides census-level streaming audience ad packaging and measurement that is complimentary and interoperable with linear TV allowing streaming providers to compete at scale with the digital walled gardens solutions competing for ad budgets today. Conviva’s platform currently processes nearly 3 trillion streaming data events daily, supporting more than 500 million unique viewers watching 200 billion streams per year across 4 billion applications streaming on devices.

Conviva, the continuous measurement analytics platform for streaming media, released its third annual TikTok Benchmarks & Strategy Guide today, examining more than 1500 verified brand accounts on TikTok, with a combined 1.42 billion followers and 591,000 posted videos. The report details which brands are most effectively capitalizing on the pandemic-fueled increased popularity of TikTok and highlights how the most successful brands were able to add an average of 527,000 new followers from March 2021 to March 2022.

Conviva, a continuous measurement analytics platform, today announced its availability on Google Cloud Marketplace, expanding its partnership with Google Cloud and enabling seamless procurement and consolidated billing through a single channel.

Nothing brings the Olympics to the forefront of the world stage like the Opening Ceremony and this year millions of people streamed the event, contributing to a 349% increase in streaming viewership as compared to the 2018 Opening Ceremony day according to new data from Conviva, the continuous measurement platform for streaming media. 71% of streaming viewership was captured in the middle two hours of the ceremony, due largely in part to the brevity of this year’s event.

After nearly two years of explosive growth, streaming adoption has slowed, showing just a 1% increase in North America in the final quarter of 2021, according to the Q4 2021 State of Streaming report from Conviva, the continuous measurement platform for streaming media. The global streaming market followed suit, growing just 7% in Q4 2021 as compared to the same quarter in 2020.

Roughly 80% of social engagement for streaming platforms comes from Instagram, with TikTok close behind thanks to accounts like Netflix growing by more than a million followers each month in 2021. This is according to the Social Guide for Streaming report from Conviva, the continuous measurement platform for streaming media, which examined social engagement for more than 87 global streaming platforms and 695 streaming TV shows from January 1, 2021 to October 21, 2021.

Conviva, the continuous measurement platform for streaming media, has teamed with Experian, the leading global information services company, to provide streaming publishers and their ecosystem partners with the industry’s most advanced audience segmentation data, a key step towards solving the streaming industry’s global measurement challenge. The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available, including audience content preferences, viewer behavior patterns, ad exposures and more.

Despite predictions of a ”pandemic peak,” streaming adoption continues to gain ground in almost every single region quarter after quarter, according to the Q3 2021 State of Streaming report from Conviva, the continuous measurement platform for streaming media. Streaming viewing time grew 21% worldwide in Q3 2021 as compared to the same quarter in 2020, led by Africa, Oceania and South America while North America, an established streaming market, held steady with the most modest growth of any region, up just 2%.

Conviva, a physician-led network that specializes in senior-focused primary care, is expanding its reach in the San Antonio area by opening three additional Conviva Care Centers here.

Conviva, the continuous measurement platform for streaming media, today announces the availability of its technology and real-time data to enable end-to-end advertising audience measurement for its publisher customers and their ecosystem partners.

Conviva, the continuous measurement platform for streaming media, today announced it launched Conviva for Service Cloud on Salesforce AppExchange, empowering premium publishers to arm their streaming customer care agents with direct access to the most relevant streaming performance data. Through this purpose-built integration, customer service representatives (CSRs) can quickly understand each viewer’s streaming experience enabling faster resolution of customer issues, reduction in tier 2 and tier 3 escalations and ultimately retention of more customers by providing an improved support experience.

Conviva, the continuous measurement platform for streaming media, released its 2021 IGTV Benchmarks report today, detailing how brands are using IGTV as well as how Instagram’s long-form video feature is faring overall. The report, which analyzed more than 25,000 accounts, 54,000 IGTV videos, 400 million engagements and 4 billion video views, found IGTV has grown rapidly since its 2018 release, up from a 2% share in 2019 to a 10% share of Instagram posts in 2021.

Conviva, the intelligence cloud for streaming media, released its State of Streaming: Content Discovery report for 2021 today, revealing how consumers find new streaming content to watch. The report showed content streamed for the first time was discovered in four ways: word of mouth (59%), advertising (52%), social media (49%) and streaming service recommendations (43%).

Conviva, the intelligence cloud for streaming media, released its State of Streaming: Europe report for Q2 2021 today, revealing streaming growth in Europe held onto pandemic gains, growing 19% year over year and outpacing global streaming growth (13%) for the same time period. Western Europe led Europe’s streaming growth with 32% year over year gains, followed by northern Europe at 23%. Viewership in southern and eastern Europe was down 1% year over year.

Conviva, the intelligence cloud for streaming media, today announced that its streaming intelligence data, the largest and most trusted streaming video data set in the world, will be integrated with Datadog, a cloud monitoring and security platform for cloud applications. This new integration will enable joint customers to monitor, report on and correlate the most important streaming metrics with the performance of their entire infrastructure.

The streaming explosion, which hit its apex during the Covid-induced lockdowns in Q2 2020, is here to stay according to new data from Conviva, the intelligence cloud for streaming media. Conviva’s Q2 2021 State of Streaming report revealed streaming viewing time worldwide grew 13% in Q2 2021, as compared to Q2 2020. Despite a 7% decline in streaming viewing in April, North America still saw a 2% increase in streaming viewing in Q2 2021, compared to the same time last year. Other regions saw even bigger spikes in time spent streaming with Africa growing 79% and South America growing 192% year over year driven by the launch of new services.

Great Place to Work® and Fortune magazine have honored Conviva, the intelligence cloud for streaming media, on the 2021 Best Small & Medium Workplaces™ list. This is Conviva’s second time being named to this prestigious list and earning a spot means Conviva is one of the best companies to work for in the country. This honor comes on the heels of being named to the Best Workplaces for Millennials™ list last month and the Best Workplaces in Technology™ list earlier in the year.

Conviva, the intelligence cloud for streaming media, and global advertising technology leader The Trade Desk, have entered a first-of-its-kind partnership to provide the streaming advertising industry the contextual content signals needed in the bidstream to improve their connected TV campaigns based on signals and effectiveness. Together, the two companies will help premium publishers supply programmatic buyers with the network, genre, rating, length and other detailed data sorely lacking in the streaming industry while still maintaining data control. Details of the partnership, product offering, participating publishers and how premium publishers can participate and benefit, will be available via a webinar in August.

Conviva, the intelligence cloud for streaming media, released its inaugural State of Streaming Advertising report today, revealing big gaps in how publishers, buyers and consumers perceive streaming ads, and what this means for the future of the multibillion dollar streaming ad industry. For example, while 69% of sellers believe ad quality on streaming is as good as on linear television, just over half of buyers feel similarly (55%) and only about a third of consumers agree (35%).

Conviva, the intelligence cloud for streaming media, released its State of Streaming: Asia report for Q1 2021 today, revealing that while time spent streaming in Asia grew by a moderate 15% year over year – as compared with 36% globally – Southern Asia, which includes India, Pakistan and Iran, experienced a massive 151% increase. What’s more, for the first time ever, on-demand streaming superseded live streaming in Asia, with viewers spending 57% of their time watching on demand, up from 44% a year prior.

Conviva, the intelligence cloud for streaming media, released its State of Streaming report for Q1 2021 today, revealing streaming viewing time grew 36% during the first quarter. While North America, the world’s biggest streaming market, saw solid 18% year-over-year growth in streaming viewing, the true streaming explosion occurred internationally, with South America (240%), Africa (149%) and Europe (122%) experiencing triple-digit streaming growth.

Conviva, the intelligence cloud for streaming media, today announced that its streaming insights data will be integrated with ServiceNow telecom and media industry solutions. This new integration will enable streaming providers to offer more reliable streaming services and personalized customer care experiences to drive user acquisition, reduce operational costs and increase customer lifetime value.

Conviva was named one of the 2021 Fortune Best Workplaces in Technology, ranking 21 on the list among small and medium businesses. Earning a spot on this prestigious list means that Conviva is one of the best tech companies to work for in the country.