Articles from Duracell

Duracell, one of the world’s leading battery manufacturers, today unveiled its partnership with the undisputed greatest soccer player of all time, Lionel Messi. As the world’s eyes fixate on the pitch for this summer’s most anticipated soccer tournament, Duracell and Messi are teaming up to prove that true greatness isn't just born – it's also engineered.

Duracell, one of the world’s leading battery manufacturers, today announced the relocation of its Research and Development (R&D) headquarters to Atlanta, Georgia. The new R&D facility, scheduled to open in Summer 2026, will be housed in the new state-of-the-art Science Square Labs building.

Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday.

Williams Racing and Duracell are thrilled to announce a multi-year extension to their powerful Formula 1 partnership on the eve of the Las Vegas Grand Prix.

Las Vegas Grand Prix, Inc. today announced Duracell, one of the world’s leading battery manufacturers, as the official battery partner of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024. In a partnership that merges high-speed innovation with top-tier performance, Duracell will sponsor one of the Las Vegas Strip Circuit™ DRS Zones - the pivotal section of the racetrack where drivers can turn on their drag reduction system (DRS) to gain a critical edge.

Duracell, the #1 trusted battery brand, today announced the new M100 Portable Charging Hub, an everyday power companion for people who want to live a fully charged life untethered from the wall. The M100 keeps phones, tablets, earbuds, and other small devices charged and ready to go wherever life takes you. Staying connected — and fully powered — has never been easier.

Inter Miami CF announced a multi-year partnership, with the #1 trusted battery brand, Duracell today, solidifying the brand as its Official Power partner. The two have joined forces to power players, fans and the broader community. While Duracell, one of the leading battery manufacturers in the world, has a well-established presence in sports and elite athlete partnerships, this marks the brand's debut in the realm of fútbol, delighting professional soccer fans around the world.

Duracell, the #1 trusted battery brand, today announced the new M150 Portable Power Station, an easy solution to powering your devices from virtually anywhere. Offering 150 watts of power for laptops, phones, tablets or other small electronics, the M150 Portable Power Station unlocks convenient, portable power when away from a wall outlet or on-the-go. Thanks to Duracell, keeping your devices fully powered, staying connected and having fun has never been easier – wherever life takes you.

Duracell, one of the leading battery manufacturers in the world, today announced the launch of their #BitterIsBetter Campaign to encourage parents and caregivers to swap out the lithium coin batteries in their home for a safer alternative during National Safety Month this June. Joining forces with musician and celebrity dad, Lance Bass, Duracell is encouraging parents to take the #BitterIsBetter Pledge to replace their lithium coin batteries with Duracell Lithium Coin Batteries with Bitter Coating (2032, 2025 and 2016), the safest lithium coin battery.

Duracell, America’s #1 trusted battery brand has announced a search for the first ever team of ‘Duracell Labs Techs’ – an exciting opportunity to create content for the new Duracell TikTok channel, with $15,000 USD in compensation for a 3-month position. Duracell Labs helps support with the brand’s mission to being #EngineeredForMore. Duracell Labs Techs will provide people with useful tips, tricks and life hacks so that people can spend more time getting more out of the moments that matter most.

Duracell, America’s #1 trusted battery brand, is now Engineered For More with the launch of its new Power Boost Ingredients; aimed at helping people get more out of what matters to them, like spending time outdoors this summer and making memories with friends and family. The launch of new Duracell batteries with Power Boost Ingredients coincides with the brand’s summer-long partnership with extreme adventurer Bear Grylls and Make-A-Wish, a powerhouse collaboration in a shared mission to grant life-changing, outdoor experiences for children with critical illnesses.

Williams Racing partner, Duracell, has entered the world of virtual racing by becoming the title partner of the Williams Esports eNASCAR team.

Duracell, the most trusted battery brand, announced today the launch of the Duracell Power Safely Check, a collection of new educational resources for parents and caregivers to learn more about lithium coin battery safety. As part of the brand’s ongoing Power Safely initiative, Duracell’s Power Safely Check is bolstered through a partnership with actress and new mom, Jamie Chung. Duracell joined forces with Jamie to drive awareness among parents and caregivers about the importance of practicing lithium coin battery safety in the home. The Power Safely Check includes an online quiz designed to help educate parents and caregivers about where lithium coin batteries are typically found throughout the home, why these batteries can be potentially dangerous, and how to make living spaces a little safer.

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Williams Racing is pleased to announce a new, multi-year partnership with Duracell, one of the world’s leading manufacturers of high-performance alkaline batteries, specialty cells and rechargeables.