Articles from Gillette

Gillette, the world’s leading expert in men’s grooming, today announced the launch of the GilletteLabs Body razor, Gillette’s safest** body razor ever. Despite body hair and skin being vastly different than facial hair and skin, 70% of men are using the same razor to shave both their face and body***. The new GilletteLabs Body razor was specifically engineered to navigate the unique challenges men face when shaving their body and address the top concerns men have when body grooming including fear of nicks, cuts or irritation.

Gillette, the Official Shave of the NFL, is elevating the gameday experience this NFL season with an exclusive lineup of GilletteLabs Official NFL Licensed Razors. Designed for fans to take pride in every detail of their gameday ritual, these special edition team razors deliver Gillette’s best shave* while letting fans rep their team with every stroke. Whether you’re gearing up to tailgate, cheering from home, or celebrating a weekend win, this is gameday grooming at its best.

For over a century, Gillette, the world’s leading expert in men’s grooming, and EA SPORTS FC, a leader in sports entertainment with 30+ years history, have built reputations synonymous with precision, performance, and innovation. Today, these two global brands partner with the goal to transform how fans and gamers around the world experience football both on and off the pitch.

On November 1, men around the world will go clean shaven and start growing mustaches for Movember, an annual global effort to raise awareness for men's health issues including prostate cancer. This November and December, Gillette is proud to support this movement as Movember’s exclusive grooming partner in the United States.

For over ten years, GilletteTM, the world’s largest male grooming company, has been helping gamers look and play their best, whether it be for gaming or everyday life. This year, Gillette is refreshing its approach and creating a new era of gaming with its newest campaign, “Hit Reset with Gillette” – encouraging the gaming community to hit reset after a night of gaming, come back a better player and look sharp for the day with a fresh shave. Hitting “reset” is a universal term in gaming and works perfectly with grooming – inviting gamers and fans to start their day looking and feeling their best, to be their best and most confident, whether it be in gaming or whatever the day has ahead.

Gillette™, the world’s largest male grooming company, and Razer™, the world’s leading lifestyle brand for gamers, have teamed up to launch the ultimate collaboration in grooming and gaming. The two brands – who both have rich history and tradition within the community – meet at the intersection of design, innovation, and cutting-edge technology to unveil the limited-edition series of Razer-branded GilletteLabs with Exfoliating Bar products.

Gillette (NYSE: PG), the world’s largest male grooming company and brand pioneer in gaming and esports, proudly announced the return of the highly anticipated Gillette Cup Featuring Fortnite, a two-day international gaming competition featuring a custom-built island in Fortnite. First played in February 2022, the inaugural Gillette Cup garnered over 300,000 viewing hours throughout the tournament. Back for its second year, the event kicks off on June 1, 2023, and will unite members of the Gillette Gaming Alliance as they compete against members of the global Fortnite community for $50,000 -- doubling the prize pool from last year. The Gillette Cup Featuring Fortnite is among one of the largest branded tournaments to date for the gaming community.

Gillette, the official shave and beard care partner of the Toronto Raptors, provides a season’s worth of grooming products to help each player choose their game face.

Gillette, the world’s leading expert in men’s grooming and a pioneer in gaming and esports, announced today the return of the Gillette Gaming Alliance -- an all-star team of streamers selected to represent the brand and create content for audiences worldwide. Now in its fifth consecutive year, the Gillette Gaming Alliance reinforces the brand’s commitment to the gaming community, and levels up its presence by identifying new and exciting ways for fans to engage. The Alliance continues to be the longest-running gaming program for the brand, packed with 13 streamers representing 8 different countries.

Gillette (NYSE: PG), the world’s largest male grooming company, announced today its latest initiative in gaming and esports: The Gillette Cup. The two-day tournament, which kicks off on February 3, will be hosted by esports hosts and commentators including Alan “Bricey” Brice and Iain Chambers. Additionally, the Gillette Cup will feature members of the Gillette Gaming Alliance as they compete in the Gillette Bed Battles, a map built in Fortnite Creative, alongside members of the global Fortnite community. The Gillette Gaming Alliance, now in its fourth year, is a team of global streamers selected to represent the brand and create content for audiences worldwide.

Gillette (NYSE: PG), the world’s leading expert in men’s grooming, announced today the return of the Gillette Gaming Alliance -- a team of global streamers selected to represent the brand and create content for audiences worldwide. The Gillette Gaming Alliance, which is back for its fourth consecutive year, features the largest roster to date – with streamers representing a total of 11 countries – making it a truly worldwide edition.

Gillette Deodorant (NYSE: PG) today introduced The 72 Club, a nationwide initiative to help golfers of all skill levels feel and play their best. Professional golfers Max Homa and Will Zalatoris, two of the game’s rising stars, are the initial ambassadors of The 72 Club.