Movemint’s Embedded Personalization Platform Now Available to the Banking Sector
Movemint today announced the launch of its embedded personalization technology to the banking sector, giving financial institutions (FIs) the data-driven tools to instantly scale loans, deposits, and service offers. After years of serving credit unions, the platform now enables any FI to create campaigns that drive engagement by presenting personalized experiences to consumers.
Commonwealth Credit Union Generated $246 Million in Loan Growth with Movemint’s Embedded Finance Platform
Movemint, an embedded finance growth engine for community financial institutions, today announced that Kentucky-based Commonwealth Credit Union (“CCU” $2.7 billion in assets and 140,000 members) has added $246.5 million in loan value across more than 25,000 loans powered by Movemint’s platform. Using the platform, CCU has enhanced the digital experience for members, delivering relevant, pre‑approved offers through streamlined digital interactions, while maintaining appropriate eligibility, risk, and oversight controls to support responsible growth.
Digital Storefront Rebrands as Movemint to Power Personalized Growth for Financial Institutions
Digital Storefront, a digital marketing and embedded finance platform serving financial institutions nationwide, today announced it has rebranded as Movemint. The new name reflects the company’s expanded role in helping institutions drive measurable growth across loans, deposits, and non-interest income.
