OptimaFI Launches Household Insights, Giving Community Banks and Credit Unions a Peer-Benchmarked View of Deposit Relationships
OptimaFI today announced the launch of Household Insights, a deposit intelligence solution that enables community banks and credit unions to understand the fundamental drivers of the composition of their deposit base. Household Insights provides explanatory and actionable data to understand key issues like Cost of Funds trends and Liquidity Risk by contextualizing macro financial data with household level metrics, significantly enhancing ALCO and board level decision making.
Infusion Marketing Group, QwickRate and IntelliCredit Combine to Form OptimaFI
Three industry-leading firms with a legacy of serving community financial institutions for nearly four decades have combined to form OptimaFI, currently serving more than 2,500 clients. OptimaFI leverages a dynamic combination of data sets to bring clients affordable, quick to market solutions supported by expert advice across marketing, credit risk, and liquidity management functions. The combination brings together Infusion Marketing Group with two companies it acquired in 2025, QwickRate and IntelliCredit, under a unified brand with a mission to help community banks and credit unions make more informed decisions about growth, risk, and profitability.
